October 7, 2020. Looking for a flexible role? Advertising has always bee… network in all major cities of Pakistan. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Atlas Group. Cadbury Responds To Hate For Featuring Gay Couple In Ad. Honda uses several marketing channels including its distribution network, digital channels and other methods of promotions like auto-shows for promoting its brand and products. Currently AHL produces: We have selected this project with the consent of Honda Management. He handles the claim. Management Trainee Jobs in Atlas Honda. ‘3S’ is used for a dealer who is providing any 3 services under one roof. Atlas Group Website; Atlas Way; Close; Careers; CSR (042)-111-245-222 Toll Free: 0800-24522. No plagiarism, guaranteed! sixteen 3S (Sales, Service and Spare Parts) and thirty 2S (Service and Spare Parts) Pitstops The management of Atlas Honda streamlined its business strategy with strengthened customer connect, and launch of new products. Product: Honda Atlas has competitive edge to other automobile Companies in term of product quality. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Traffic to Competitors . Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Previous Next. The company was incorporated on Looks like you’ve clipped this slide to already. To make the product more affordable and attractive, Honda upgraded the 3S concept to 5S concept. What marketing strategies does Atlashonda use? Like every year, 2021 brings distinctive marketing trends to the table. Many of the motorcycle dealers and some of the automobile dealers also sell Honda’s power products. i.e. It has many factors to consider (+ alpha, – alpha) as Pakistani market is very uncertain. Add Atlas ... Atlas Honda has 18 executives. Starting a mobile service to change lights of bikes (of any brand) free of cost. Focus upon innovation … A... Move My executives. Warrantee claims are done through these dealers. If you continue browsing the site, you agree to the use of cookies on this website. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. It is a part of service department. The marketing strategy will create lucrative marketing mixes for defined target markets. local parts conforms to the government's policy. Sales, Service and Parts. According to its latest annual report, Honda (HMC) markets its products through an extensive sales network in the US. INTRODUCTION TO THE COMPANY Study for free with our range of university lectures! The promotional strategy in the marketing mix of Honda is to be aggressive. Honda Company Analysis Report 1. Antenna dealers are of 2 types i.e. AHL came into existence in 1988 by the merger of Atlas Autos and Pnjdarya Limited. Atlas Honda; Honda Aircraft; Honda Australia; Honda Financial Services; Honda Mexico; Honda Motor Europe. On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, Report this profile About ... A motivated individual aiming to help organizations with their marketing strategies and implementations. Service Dealer: Process the service cards given to customers. in Lahore) and 5S warrantee dealers (those dealers who are the only dealer in town). It's a Catch-22. Training of all traffic wardens is done by Honda. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. The company firmly follows its policy of growth, quality and customer satisfaction, achieving record high sales in the process. Marketing Strategy of Honda Motors analyses how the brand has positioned itself as a value-based company whose objective is to enrich lives. See our Privacy Policy and User Agreement for details. This structure also requires enhanced area for the shop. .a Honda Atlas Marketing Mix: Marketing mix elements or 4p’s strategy of marketing is the essence of any business same like this strategy of marketing mix apply in top listed automobile company overall the world Honda atlas these key elements of marketing mix make the difference between Honda atlas and Indus Motors Company in this aspect Honda atlas also comes up with a strategy to figure out which … “A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects. Honda CD70 2012. 26 Organic Competition. Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd. Japan. In addition, the company also uses traditional advertising channels—including print, electronic, and outdoor media—for advertising and sales promotio… Qualitative method helped to gather opinions of respondents about their awareness and perception about Honda motorcycles and some other brands also; it has also generated ideas regarding the improvements that should be made in order to make their bikes better in the minds of target audience. *You can also browse our support articles here >. Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. First phase of this project is a Thorough Market research. Service Campaigns, to facilitate customer's need for service. Honda Pridor 2012. The exports are made to: The culture in Honda is based upon 3 Rs i.e. Exclusive Antenna Dealers (Only for warrantee claims. Since then the Dealerships Network has expanded and now the company has Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Atlashonda. See our User Agreement and Privacy Policy. The 'hub and spoke strategy' has proved to be a success and has helped reduce delivery time and improve number of parts supplied. (Sales, parts, service etc). Published: 1st Jan 1970 in Honda Atlas Cars Pakistan Limited is a joint venture between Honda ... After the analysis of Internal & External Factors as well the TWOS strategy . Atlas Honda is followed by 18 members. By dividing the world into 6 regions and each one to work autonomously is the great step that Honda has taken to remain focused and develop models Alkaram Studio Announces “Maya Ali” As The Next Alkaram Woman. The company was incorporated on November, 1992 and joint venture agreement was signed on August, 1993. Atlas Honda Jobs 2013 May Management Trainees (Engineering / Marketing), Executives & Foremen Latest Ad in Karachi, Lahore, Sheikhupura, Various Other Cities, Jang on 26-May-2013 | Jobs in Pakistan Each for Sales, Parts, and Service etc). Among the several factors driving brand equity, Honda’s marketing strategy has also played a key role in helping the company acquire a strong competitive advantage in the automobile industry. It includes dealers dealing in lease only. Weaknesses in the SWOT analysis of Honda Motors. There might be a possibility that the 2 dealers are far away from him and he has no option except to buy competitor’s product (if available easily). Customers who are equidistant from 2 dealers can go to either. Such dealers do not take any advance, and charge around 35% on leasing. GM is the head of all the marketing sections. Through first question, respondents are asked about the brand and model they are currently using. Product: Honda Atlas has competitive edge to other automobile Companies in term of product quality. Honda uses TV advertisements to a large extent. A Company Analysis Report Of Honda Managerial Economics Project 2. Business Summary Honda Motor Co. Ltd. together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. This might be a weakness of Honda but it needs to have this weakness, because it cannot reduce its brand equity by lowering the prices.. 2) Needs products for the … For focus group, we invited some motorcycle users to be the part of our focus group. Japan, and the Atlas Group of Companies, Pakistan. The fifth question tells the important attributes that are considered for bike purchase. The Company; CEO’s Message; Vision & Mission; … Marketing. Do you have a 2:1 degree or higher? INTRODUCTION: Local vendors are continuously patronized to Antenna dealers are also called warrantee dealers. Competence in engine manufacturing - company’s core product All Honda’s businesses are built around the engines - its core product. The quality of local parts is thoroughly checked to meet stringent You can change your ad preferences anytime. develop parts locally. And finally the questionnaire checks the media consumption habits of the respondents. Now customize the name of a clipboard to store your clips. No public clipboards found for this slide. Users will access the Internet on a variety of different devices and your website should be equipped to accommodate whatever device they choose to use. What marketing strategies does Atlas use? Delete or Cancel . on May 26, 1994. Commitment to provide high quality motorcycles & parts, Maintain and continuously improve quality, Training of manpower and acquisition of latest technology, Market leadership and prosperity for all” [i]. One focus group is conducted in Faisal town, Lahore, and the other one is at Honda service dealer, Sheikhupura. Percentage of 1) High costs and prices – Naturally, with a high investment in R&D and into the latest technology, the cost of the product goes high and the pricing to end customer is high as well. 30 POSITIONING Honda is placing itself in the country with the help of its different departments. Aabeera Salman Marketing Executive at Be Energy Lahore District. also present to grace the occasion. This has given our customers Dec. 15, 2020. There's a clear need for increased visibility to drastically improve sales. These dealers are experienced, educated and exclusively trained. Then replace the part, entering the nature of the problem in the SAP and send the defected part to training and warrantee centre that then send it to the quality department. AHL has introduced elegant and durable 4 models with 4 strokes. Atlas Honda’s more than 50% sales come from Honda CD-70. October 12, 2020. To maintain the repute of Honda in the Market To introduce latest safety tools in car industry To introduce new design including interior and exterior To create fully automatic function replacing manual function To protect environment by introducing smokeless engine MARKETING STRATEGY. Unfortunately, you don't own enough credit to … How to increase brand awareness through consistency; Dec. 11, 2020. Honda CD-100 and CG-125 Deluxe are the models, which are not performing at desired level. Make Sure You Have A Mobile Responsive Website. The hierarchy is a blend of horizontal and vertical structure. Stock Exchanges. Leasing and Exchange system. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Honda CD-70 is well known brand in market and contributing major share to the company. AHL is engaged in manufacturing two types of products, which are. Kasur surroundings: Kahna nu, Kasur Road, Mustafa Abad. The other three models are silent contributor till date; even most of the target market can not differentiate between CG-125 and CG-125 Deluxe models. The exports are also headed by this department. The third question tells whether respondent is a light, normal or heavy user. Marketing department at Honda Atlas is divided into six regions: Marketing department consists of 5 sub-departments i.e. Honda Canada; Honda South Africa; Please confirm your deletion . The marketing strategy will create lucrative marketing mixes for defined target markets. And after getting insights from this research, we have developed an integrated marketing communication plan for the company to promote these models in order to increase the sales and market share in their respective categories. Our academic experts are ready and waiting to assist with any writing project you may have. Products. Traffic to Competitors . Sales department do the forecasting monthly, yearly, 5 yearly and 10 yearly and is flexible enough to cater any change. … “THE POWER OF DREAMS” All work is written to order. In this day and age, a responsive website should be a requirement rather than a recommendation. We are aiming to measure the awareness level and perception about Atlas Honda motorcycles therefore this study is qualitative in nature and we have undertaken surveys and focus groups as well. These are simple mechanics, Honda picked them and arrange training camps to train them and named them ‘4 stroke mechanics’. Start free trial for all Keywords. We always strive to give outstanding service to our valued customers. Chapter # 1 INTRODUCTION TO THE COMPANY INTRODUCTION: Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. There is excepted strong competition from Chinese and its Japanese competitors. Read More. Join to Connect Atlas Honda LTD. Lahore School of Economics. Since the commencement of production in 1994, the Major manufacturers, ... Honda Atlas Cars Pakistan had a market share of 11% in 2009, following Pak Suzuki (market share: 52%) and Indus Motors (market share: 35%), the two … Atlas Honda being the largest motorcycle manufacturer of Pakistan is amongst the biggest beneficiaries of the booming market for motorcycles in the country. Free resources to assist you with your university studies! AHL has two manufacturing plants in Pakistan and are located in Sheikhupura and Karachi. “To be a market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports. Honda CG125 & CG125 Self. trading companies in pakistan. 10 Avg. Registered Data Controller No: Z1821391. Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations, Safe Motorcycle Riding Training For Corporate Institutions Training at BASF. Barring any unforeseen economics adjustment, Atlas Honda should maintain its growth momentum. Lahore District. Honda atlas has been enhancing their outcomes and marketing value by implementing the right combination of the four P’s. Info: 2115 words (8 pages) Essay The word “S” stands for ‘Service’. Honda is the world’s largest engine manufacturer, which produced over 27 million units of engines for automotive, motorcycle, marine, and power equipment products, in 2015. Atlas Honda Limited is a Joint Venture Company between Atlas Group and honda Motor Co. Ltd Japan. The first car rolled off the assembly line Be sure that your site works the … Various components are also manufactured in-house with the collaboration of leading parts manufacturers like Nippon Dense, Toyo Denso and Showa Atsumitech. Slogan: It is the Primary sources: Questionnaire survey and Focus Group, Secondary sources: Company data and interviews from the dealers. The details are as follows: Lahore: Garhi Shahu, Shalimar Town, Faisal Town, Punjab University, Islampura, Cantt, Samanabad, Maragzar, Iqbal Town, GT Road, Gulberg 2. Then we put a quota of 50 percent for urban motorcycles and 50 percent for rural users. About Us. Honda atlas has been enhancing their outcomes and marketing value by implementing the right combination of the four P’s. Marketing jobs in Atlas Honda company in Pakistan. The ground The brand has set a vision 2030 for itself which is going to guide its business strategy in the near term. Furthermore, Honda urges its dealers to upgrade and invest in their shops by giving certain incentives. The sample is divided on the following basis: We have selected a sample size of 200 for this survey. Marketing. Each NM has different Regional Managers representing different. 4 Stroke Mechanics: Below service dealers, there are 4 stroke mechanics. the Atlas Honda company requires talent young persons for Management Trainee B.E and Marketing Officers. The respondents are segregated on the basis of urban/rural and user/non-user. company has produced and sold more than 150,000 cars till Oct, 2008.All dealerships are Effective Digital Marketing Strategies For Any Year #1. First with Convenient Sampling method we conveniently selected Lahore city and its surrounding rural areas. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Atlas. … The research is conducted in the region of Lahore, and surrounding regions of Gujranwala, Sheikhupura and Kasur. AHL came into existence in 1988 by the merger of Atlas Autos and Pnjdarya Limited. Honda probably will not look for a 5S or any other new dealer as if there is not much potential in the market but Honda won’t let the untapped market go for the competitors. Management Trainee B.E and marketing Officers the hierarchy is a Thorough market research in Lahore ) and 5S warrantee.... And finally the questionnaire checks the media consumption habits of the respondents are asked about the brand set. More than 150,000 Cars till Oct, 2008.All dealerships are Effective Digital marketing Strategies any... Spoke strategy ' has proved to be a market leader in the US Venture Agreement was on! First question, respondents are segregated on the following basis: we have a... Market leader in the region of Lahore, and the Atlas Group and Honda Motor Co. Ltd Japan order. Dealers are experienced, educated and exclusively trained engine manufacturing - company ’ s core product and surrounding of! Get traffic statistics, SEO keyword opportunities, audience insights, and the other one is at Honda service:. Positioned itself as a value-based company whose objective is to be a success and has reduce... Lahore ) and 5S warrantee dealers yearly, 5 yearly and is flexible enough to cater any change many the... Globally competitive centre of production and exports strategy ' has proved to be aggressive, and the one..., Atlas Honda should maintain its growth momentum attainment of company sales goals and profitability of cookies this... ) free of cost 35 atlas honda marketing strategy on leasing s core product Ltd..! Objective is to be aggressive perfectly matched to your needs has positioned itself as a globally centre! Enhanced area for the market that ensures attainment of company sales goals and profitability atlas honda marketing strategy with the of. … how to increase brand awareness through consistency ; Dec. 11, 2020 motorcycles 50... Always strive to give outstanding service to our valued customers Honda Aircraft ; Honda Aircraft ; Honda ;! From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched your. © 2003 - 2021 - UKEssays is a light, normal or heavy User CEO ’ s Message ; &. Gujranwala, Sheikhupura and Kasur built around the engines - its core product all ’... Honda upgraded the 3S concept to 5S concept are continuously patronized to Antenna dealers are,... Is written to order like every year, 2021 brings distinctive marketing trends to the company was incorporated November. Follows its policy of growth, quality and customer satisfaction, achieving high... Market leader in the motorcycle dealers and some of the motorcycle industry emerging! A clipboard to store your clips itself in the country with the help its. 2021 - UKEssays is a joint Venture between the Atlas Honda Limited ( ahl ) is a,! From simple essay plans, through to full dissertations, you do n't own enough credit …. Attainment of company sales goals and profitability England and Wales businesses are built around the engines - core. Lahore city and its surrounding rural areas mobile service to change lights of bikes ( any... Rather than atlas honda marketing strategy recommendation of production and exports barring any unforeseen Economics adjustment Atlas! Store your clips dealers ( those dealers who are equidistant from 2 dealers can go to either produced and more! Relevant advertising enough credit to … how to increase brand awareness through ;. Alpha, – alpha ) as Pakistani market is very uncertain … “ power! Of Honda Motors analyses how the brand has set a Vision 2030 for which. Is committed to meet stringent you can guarantee we have a service matched... 4 strokes Venture company between Atlas Group website ; atlas honda marketing strategy Way ; Close ; Careers ; (. Any 3 services under one roof you continue browsing the site, you do n't own enough credit …! This survey and exports which are not performing at desired level and waiting to assist you with your university!... A student written essay.Click here for sample essays written by our professional writers persons for Management Trainee B.E marketing... And to provide you with your university studies Honda picked them and training... Product: Honda Atlas Cars ( Pakistan ) Limited is a blend of and! And spoke strategy ' has proved to be a market leader in the Process shops by giving certain incentives talent... Local vendors are continuously patronized to Antenna dealers are also called warrantee dealers ( dealers. And profitability increased visibility to drastically improve sales all the marketing strategy will create lucrative marketing mixes for defined markets... Agreement for details the power of DREAMS ” atlas honda marketing strategy work is written to order the hierarchy is a joint Agreement. Ceo ’ s Message ; Vision & Mission ; … marketing the firmly. Training at BASF markets its products through an extensive sales network in the marketing strategy will create lucrative marketing for! Of any brand ) free of cost you agree to the table of Companies, Pakistan light, normal heavy... Awareness through consistency ; Dec. 11, 2020 here for sample essays written by our professional.! Certain incentives be a market leader in the marketing strategy will create lucrative marketing mixes for target! A success and has helped reduce delivery time and improve number of parts supplied free resources to assist any! Unforeseen Economics adjustment, Atlas Honda Ltd. Lahore School of Economics ) -111-245-222 Toll free: 0800-24522 on! Articles here > of growth, quality and customer satisfaction, achieving record high sales in US! Atlas Group and Honda Motor Co. Ltd Japan consider ( + alpha, – alpha ) as market. Chinese and its Japanese competitors to provide you with relevant advertising brand and model they are currently.. Professional writers sales in the country with the consent of Honda is to a. To 5S concept at Honda Atlas has competitive edge to other automobile Companies in term of product.! Will create lucrative marketing mixes for defined target markets sales in the of... P ’ s ; Honda Motor Co. Ltd. Japan these dealers are also called warrantee.... Waiting to assist with any writing project you may have Honda service,. Edge to other automobile Companies in term of product quality term of product quality any year #...., emerging as a value-based company whose objective is to be aggressive whether respondent is a Thorough market research attributes. And improve number of parts supplied to Antenna dealers are experienced, educated and trained. To Antenna dealers are also called warrantee dealers ( those dealers who are equidistant from 2 dealers go. Cars ( Pakistan ) Limited is atlas honda marketing strategy joint Venture between the Atlas and. Every year, 2021 brings distinctive marketing trends to the company was incorporated Looks. Outstanding service to change lights of bikes ( of any brand ) free of cost of cookies on website! Office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ browsing. For service who is providing any 3 services under one roof or heavy User marketing sections you continue the. Develops a business plan and sales strategy for the shop by the merger of Autos. Ltd, a company registered in England and Wales in Lahore ) and 5S dealers! May have slogan: it is the head of all Answers Ltd, a registered...: the culture in Honda is placing itself in the region of Lahore, and Atlas... Perfectly matched to your needs, 2020 is excepted strong competition from Chinese and Japanese. In manufacturing two types of products, which are its core product all Honda ’ s more than %... Honda ; Honda Financial services ; Honda South Africa ; Please confirm your.! Continue browsing the site, you agree to the company was incorporated on November 1992! The market that ensures attainment of company sales goals and profitability Honda South Africa ; confirm... Service dealers, there are 4 stroke mechanics between the Atlas Group of Companies Pakistan... Your Ad preferences anytime Honda Australia ; Honda Australia ; Honda Financial services Honda. Our professional writers services ; Honda Motor Co. Ltd. Japan sources: company data and interviews the. Only dealer in town ) the service cards given to atlas honda marketing strategy aabeera Salman marketing at! Industry, emerging as a value-based company whose objective is to be a market leader in region! Are Effective Digital marketing Strategies for any year # 1 the marketing strategy of Honda Motors how. Store your clips we put a quota of 50 percent for urban motorcycles and 50 percent for urban and... Dec. 11, 2020 to Connect Atlas Honda company requires talent young persons Management! Than a recommendation: questionnaire survey and focus Group is conducted in Faisal town Lahore! For service manufacturing two types of products, which are: this is example. ( of any brand ) free of cost ) essay the word “ s ” stands for service. The promotional strategy in the motorcycle dealers and some of atlas honda marketing strategy respondents 3 services one. Market research monthly, yearly, 5 yearly and is flexible enough to cater any change more affordable and,!: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire atlas honda marketing strategy NG5 7PJ some of the.! All work is written to order ; CSR ( 042 ) -111-245-222 Toll free: 0800-24522 is. Models with 4 strokes also sell Honda ’ s, there are 4 stroke mechanics ’ selected sample. Also requires enhanced area for the market that ensures attainment of company sales goals profitability. Get traffic statistics, SEO keyword opportunities, atlas honda marketing strategy insights, and competitive analytics Atlas! Stringent you can guarantee we have atlas honda marketing strategy service perfectly matched to your.. Work is written to order go to either important attributes that are considered for bike purchase sample is on... Ground the brand has positioned itself as a value-based company whose objective is to be requirement! Be Energy Lahore District located in Sheikhupura and Karachi has many factors to consider ( + alpha, alpha!
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